Sponsor profiles


Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Guinness, Hop House 13, Smirnoff, Cîroc and Ketel One Vodkas, Gordon’s and Tanqueray Gins, Johnnie Walker and Haig Club whiskies, Captain Morgan and Baileys. Our brands are crafted, authentic, relevant, luxury, with something for every taste and celebration, big or small.is the world’s leading premium drinks business with an outstanding collection of brands across the spirits category.


Bar Partners

Since 1571, when William Slingsby discovered the unique properties of the natural spring water from the Tewit Well in Harrogate, discerning individuals have sought out the picturesque Yorkshire town to restore body, mind and soul by relaxing, indulging and socialising. Slingsby did things differently, thought differently and had a vision that others considered to be extraordinary or even, a little odd; he epitomised the Spirit of Harrogate and we are proud that our unique spirits bear his name.

The key ingredients of Slingsby Gin are hand-grown local plants that are synonymous with the beautiful and restorative nature of Harrogate. These are complemented with water drawn from the world-famous Harrogate aquifer, pure single grain spirit and a handful of the finest ingredients sourced from around the world. All are expertly brought together and hand finished in North Yorkshire.



Event Partners

Now in its ninth year, London Cocktail Week is the largest cocktail event of its kind anywhere in the world and has grown to attract record numbers. It was created as a chance to open the doors to some of London’s best venues and showcase the best bartenders and spirits brands to an increasingly large number of willing consumers. The festival has since spawned a number of other major London drinks events, including London Wine Week and Espresso Martini Fest and in 2015 the team launched DrinkUp.London  as an insiders’ guide to drinking in the Capital all year round. With a weekly newsletter to its database of drinks enthusiasts, an in-house ticketing system and a growing social media following, DrinkUp.London has quickly become a primary platform for drinks-specific event marketing as well as a trusted resource for consumers looking for the very best bars in London. DrinkUp.London festivals have welcomed over 200,000 guests and injected more than two million pounds of revenue directly back into the London hospitality trade through the festival pass scheme alone.