9.30 Registration

10.00 Welcome
The Morning Advertiser’s food and drink editor Nicholas Robinson sets the agenda of the day by introducing the speakers and their topics.

10.10 The spirits market in figures
Jonny Jones, Director of Client Services, CGA
The latest trends, stats and sales data are revealed by CGA. The speaker outlines what’s going on in the UK on-trade when it comes to spirits sales and uses the data to pinpoint what areas operators should look to tap into over the next 12 months.

10.40  Spirits in the off-trade: how we can compete
Kantar Worldpanel

In this session Kantar Worldpanel covers how the off-trade is doing with spirits, how sales are going, trends and how the on-trade can fight back by tapping into areas supermarkets can’t cover.

11.10 BREAK

11.30 What’s happening in whisky?
Joanna Henderson, Head of Malts, Diageo 

Whisky is the second largest spirits category, but one with much surrounding confusion. In this session, Diageo talks through the latest sales data, trends and serves in whisky and outlines a simpler way of talking about it.

12.00 Pink gin madness
David T Smith, Independent spirits writer and consultant and gin specialist

The recent phenomenon of pink gin has added to the category’s already hefty growth and introduced a range of new drinkers to the spirit. With more brands entering the category, gin expert David T Smith discusses the highs and lows of the pink gin segment and looks at what could be next in the gin world.

12.30 Alcohol free ‘spirits’ – a growth area?
There are now three mainstream alcohol suppliers in the alcohol-free spirits category, but why is this an area of interest to both producers and consumers? In this session, Pernod Ricard UK’s newly-launched alcohol-free Ceders brand reveals what goes into creating these products, why we can charge a premium for them and how to use them in the pub.

1.00 Lunch
Enjoy some street food and sample various drinks from our sponsors around the room

2.00 The rise and rise of English rum
Dr John Walters, Master Distiller, English Spirit Distillery

Long associated with makers from warmer climates, rum production is beginning to hot up in the UK, powered by a handful of smaller makers who spread across the width and breadth of the country. In this session, we learn how one small batch British producer is tapping into the growing rum market with an English product, how easy it is to make a rum and how attractive these products are to consumers.

2.30 Vodka
Jamie Staib, Brand Development Manager, Chase Distillery
Vodka’s reputation is shifting as more premium variants make it onto the market, growing the category’s value significantly year-on-year. In this session, an English premium vodka producer talks through the premium vodka category, why there is growth, what’s changing and how they became so successful.

3.00 Masterclasses

4.30 Study Tour